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Our Promise

We keep it clean.

We promise to make people and the planet the priority in all we do. That means as a customer, you can count on products with clean ingredients that are kind to the planet and your conscience.

Clean Planet

91% of all plastic is never recycled. We're here to take plastic out of the equation.

Plastic-free, always. Plastic bottles take 450 years to degrade, causing micro-plastics to enter our waterways, soil, and even our bodies. Choosing plastic-free prevents it from ever entering our waste system.

Eco-smart packaging. Our minimalist product packaging and shipping materials are always 100% recyclable and compostable and come in one consolidated shipment.

Liquid shampoo, conditioner, and body washes are up to 90% water. We don't water things down.

Concentrated on conserving. Making the solid choice means you (and the planet) don’t pay for transporting water. Plus, solid bars dispense only what you need – no plastic pumps sending suds down the drain.

Carbon-neutral shipping. We track and offset carbon emissions with every order using Shopify Planet. This means we ship carbon neutral by supporting activities that remove atmospheric carbon, store carbon for 10+ years and fund solutions like reforestation and soil carbon storage.

Clean Conscience

We're not just hoping for a better future. We're building it.

1% for the Planet

Caring for the earth is at the core of what we do, which is why we donate 1% of all sales to environmental nonprofits. 1% for the Planet is a global organization that connects dollars and doers to accelerate smart environmental giving. Through our business membership, we have an ongoing, transparent commitment to ensuring our earth and future generations thrive.

The last time the FDA passed regulations around the ingredients used in personal care products was in 1938.

We're setting our own standard.

Clean Ingredients

1% of sales donated to environmental non-profits

All packaging is recyclable and compostable paper

Female founded, owned and operated

Shipping emissions offset via Shopify Planet


No added preservatives


No harsh chemicals

No animal products


No animal testing


Responsibly sourced ingredients

Carbon-neutral shipping with Shopify Planet
All deliveries are carbon neutral
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