I started Sunnie because I wanted to fight plastic pollution by inspiring others to make small changes for the better. Because when it comes to protecting our planet, a large number of small actions, made by many, collectively, can make a big impact.
Over the years, I've made many small (and big) changes to make my personal routine more sustainable. But there was one swap that seemed harder than it should be: switching to solid soap. I found that most conventional soaps were artificial, outdated and underwhelming. I believe that if we're going to protect our planet successfully, the most responsible choice can—and should—also be the most desirable one. That’s why I set out to create plastic-free personal care that's not just sustainable, but affordable and enjoyable too. I started out making homemade soap in my kitchen in 2019, and have since expanded to offer all the essentials for a plastic-free personal care routine.
I believe all people should have access to clean, sustainable products, which is why I set fair prices, offer accessible subscription options, and give 1% of sales to people in need.
Our mission is to create a brighter future – for all. We have big plans on the horizon and a lot more work to do. I hope you'll be a part of our story.
Sarah Spliethoff, Founder